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TEO - Gillette Close To Sponsorship With Kraft-Owned Overwatch League Team

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Gillette is close to a deal to become the official grooming products brand of the Boston Uprising, the Overwatch League team owned by the Kraft Group. In addition to category exclusivity, the deal would likely include a brand presence in the team’s training facility or practice gear, said Gillette Global head of sports, esports & entertainment...

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    • Intel is an omnipresent force within the esports ecosystem. The chip manufacturer not only powers the players, but through partnerships with ESL and the Overwatch League, the company enjoys high visibility in the competitive gaming space. Both the aforementioned partnerships were built on individual, long-standing professional relationships, setting up Intel as a key stakeholder within... View the full article
    • Intel and ESL partnered once more to host the inaugural edition of the Global Esports Forum that took place on March 1st in the Spodek arena in Katowice Poland. A long list of attendees witnessed the opening remarks by John Bonini, VP and General Manager VR, Gaming & Esports, at Intel who highlighted the need for better global internet and diversity in order to unleash the next billion esports fans. Next up on the stage was a star-studded line up lead by Scott ‘SirScoots’ Smith, (flown in private for the occasion?) along with Victor Goossens, Co-CEO, Team Liquid, James Lampkin, Vice President Pro Gaming, ESL, Tomas Lyckedal, Deputy CEO, DreamHack and also Alexandre Remy, Brand Director of Rainbow Six. The panel on What is the Future of Esports Structures? took a quick trip down memory lane and how, for Scott, it all started in arcades trying to beat the high score of whatever game received a quarter as mode of activation and how an amateur/community driven hobby back in the day has now turned into talking “all about the business.” Victor was quick to point out that “We shouldn’t make it all business. Old schoolers should be able to guide that process, they understand the chaotic nature of the industry. “It is our responsibility to find the right balance between the old and the new” Moving onto the topic at hand it was quite clear that the panel had firm believers in both open and closed ecosystems. For league operators and fans there is a natural affiliation with the open system, whereas for team and I.P. owners there are a lot of benefits to a closed-off/franchise model. Without any hesitation they all seemed to agree that going forward, esports will need both systems. Our own ESI Super Forum on March 22nd will explore the crossover of esports and sportsAfter that it didn’t take long for them to start comparing esports to traditional sports with some very insightful remarks, that left us all hungry for a deeper dive on the topic.  SirScoots said: “No-one owns the ball in football. In esports the publishers own everything. Traditional sports rarely have to look over their shoulder for what the next big sport is going to be. “Whereas in esports we constantly have to be aware and on the lookout for new games” That is the hard part for getting long term investments.” Victor: “A lot of esports-ready titles can have the longevity of Dota and CS if they are the right type of game. Downside is that publishers can just turn of the switch. Micro-transactions are something that traditional sports can’t do. Imagine if you had to pay a penny every time you kicked a ball. This is a mechanism that can grow the ecosystem.” Thomas: “We haven’t found the perfect esport game yet. We will see all new interesting games formats come out in the near future.” After quickly skipping over the ESL Facebook partnership and the arrival of the OWL the panel turned to the future once more and to what their are the most excited about: Thomas: “Fortnite.” Victor: “More open discussions about the ecosystem.” Alexandre: “How to change the passive viewer into an interactive and engaging experience.” James: “Augmented reality, and Pokemon Go contact lenses.”
      Esports Insider says: We are as intrigued as you about the Pokemon go contact lenses AR combo brought to you by James Lampkin, in a store near you soon. Regarding the Open vs Closed debate, esports will be living with both systems for a considerable amount of time as both have their benefits. The closed system is perhaps better suited for keeping absolute control disguised under a veil of stability, while open is the platform of choice for diversity and competition.
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    • Our Esports Insider Super Forum, the one day conference focused on the crossover of esports and sports, is taking place this Thursday March 22nd. At the home of Chelsea FC, Stamford Bridge, we will host a full day with seven talks, from panels to roundtables and a keynote session. You can see the details of these in full right here. Understanding the esports ecosystem; why should ‘traditional sports’ care (10:15-11:00) Let’s get the basics tied down, who are the stakeholders in esports, where’s the money coming from (and going), where could it be coming from and why should ‘traditional sports’ clubs and leagues give a damn. James Dean – MD- ESL UK Michael ‘Odee’ O’Dell – GM – Dignitas Mark Cox – Head of Publishing UK – Riot Games Viktor Wanli – CEO – Kinguin Moderator – Ian Smith, Commissioner, ESIC Keynote (11:20-12:00) Ballon D’Or winner and Dutch football legend Ruud Gullit will take to the stage at his former stomping ground to discuss the crossover of football and esports. Gullit recently launched Team Gullit, a FIFA esports academy, so is very much caught up in the crossover of the two worlds. Ruud Gullit Moderator – Sam Cooke, Editor-in-Chief, Esports Insider Sports clubs in esports: The story so far (12:10-12:50) By our count there are more than 180 sports clubs involved in esports to some degree. But the bigger question is who’s doing it well, what are they doing, what works and why. Colin Johnson – GM of Rocket League, Street Fighter and FIFA – Fnatic Paul Rayment – Marketing Manager of Goal – Perform (Goal.com) Christian Sorensen – CEO – North (FC Copenhagen) Pedro Honório da Silva – CEO – Qwatti eSports Agency Moderator – Dom Sacco – Content Director – British Esports Association Esports team ownership: A worthy investment? (14.00 – 14.45) There have been plenty of sports stakeholders buying stakes in esports teams, or just buying them outright, in the past year. Relative to Premier League and NBA teams they’re still going cheap, but is it a good investment and on what do you base that answer? Nicolas Maurer – CEO – Team Vitality Ben Woodward – Co-Founder – Code Red Agency Kieran Holmes-Darby – MD – exceL Esports Moderator – Mike Stubbs – Esports journalist Sponsorship in esports and why brands need to play a different game (14.45 – 15.30) Sponsorship in esports is on the up, which is no surprise in an entertainment industry that’s predicted to be worth over $1bn by 2020. From Mercedes-Benz to Mcdonalds, find out what works, and perhaps more importantly, what doesn’t work. Frederic Weil – Partnerships Manager – Fnatic Tomek Borowka – Esports and Marketing Manager – Super Evil Megacorp Jakob Lund Kristensen – Founder and EVP Sales – RFRSH Entertainment Seb Carmichael-Brown – Commercial Director – Hashtag United Moderator – Duncan McMonagle – SVP & GM – Minute Media (DBLTAP) Media rights and broadcasting in esports (16:00 – 16.45) Twitch has ensured most people expect to watch the best of the best in esports compete at no cost. Media rights and broadcasting deals are an inevitable part of esports growth however, and we’ve seen some exclusive deals begin to be signed such as that between ESL and Facebook. But these exclusive deals come with their own problems. What’s the future of media rights and broadcasting in esports? Martin Wyatt – Head of Partner Relations – Gfinity Heather ‘Naysayerz’ Dower – Marketing and Communications Manager – ESL UK Perry Smith – Director of Content Partnerships – Ginx TV James Watson – Head of Esports – Sportradar Moderator – Kirsty Endfield – Founder – Swipe Right PR  Abios – The Esports Data Roundtable (16.50 – 17.30) Esports data and analytics company Abios will discuss the esports landscape and the match data supporting the industry. What are the challenges of sourcing accurate data in esports? This will also look at the live data ‘problem’, the differences across games and more in a session designed to be as interactive as possible. In short, all your esports data questions will be answered here. Oskar Fröberg – CEO – Abios What else is going on Squire Patton Boggs – Free legal consultations (10am-5pm) ESI & SpecialEffect Tekken Showdown (From lunchtime, grand final at 5.30pm) Networking drinks and official after party (From 5.30pm) If some fantastic panels and talks aren’t enough then fear not, we also have the ESI Business and Networking Area, the ESI & SpecialEffect Tekken Showdown and the free and private legal consultations courtesy of Squire Patton Boggs. We’ll have fighting games casters along to bring the Tekken tournament to life. Any attendee can sign up for this, and any attendee can also book a slot with Squire Patton Boggs for a free legal consultation by contacting peter.worsencroft@squirepb.com. Charlotte Lister, Associate in Data Protection and Intellectual Property, who’ll be one of three from Squires in attendance on the day, commented: “As you are most likely aware, the new EU General Data Protection Regulation (GDPR) comes into force on 25 May 2018, which reinforces and expands data privacy rights and is backed up by fines of up to 20 million euros. The scale of the changes imposed are significant, and as the 25 May 2018 is only months away, we would expect most organisations to have a GDPR-readiness work plan in place. “Our Data Privacy & Cybersecurity Team are working alongside a large number of organisations to help them reach compliance by 25 May 2018. We regularly work with both B2B and B2C organisations and, in addition to organisations based in the UK, we also assist larger international organisations with their GDPR compliance globally. We can help with any queries you may have in relation to the GDPR, for example, relating to data breaches, data sharing activities, privacy notices, data retention and data mapping. We can also advise in relation to consents, a ‘hot topic’ under the GDPR, and the wider rules governing direct marketing including the Privacy and Electronic Communications Regulations and upcoming ePrivacy Regulation.” After the day is done and dusted, and plenty of business cards exchanged and Tekken played, there’ll also be networking drinks and an official after party (from 8 till late) at Under the Bridge, the nightclub favoured by Mr Roman Abramovich built into the Stamford Bridge complex.  The ESI Super Forum is running alongside SBC’s Betting on Football conference, and you can read more about this event in its entirety right here.  Partners include Abios, Sportradar, AliQuantum Gaming, Squire Patton Boggs, RewardMob, SpecialEffect, Qwatti, noblechairs and ESL UK For more information and to secure your tickets follow this link, and anyone with any questions can reach out to info@esportsinsider.com View the full article
    • Esports energy drink eNgage enters Chinese market, partners with LGD Gaming. Follows up on partnerships with Unicorns of Love and 1. FC Nürnberg Esports. LGD Gaming boasts a 3,000 seat home arena in Hangzhou, China. China is one of the largest energy drink markets in the world. Expanding from Europe, esports beverage eNgage is joining with Chinese team... View the full article
    • DHL has become the first official partner of F1’s new esports series. The details and length of the new partnership agreement have not been disclosed but it was put to paper ahead of 2018 F1 season in Melbourne. DHL’s partnership with F1 is longstanding, and the logistics company will retain its role as the ‘official logistics partner’ of F1, and the company will continue to present both the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award. Arjan Sissing, Head of Corporate Brand Marketing at Deutsche Post DHL Group commented: “As logistics partner, DHL is in charge of the complex shipping of Formula 1 vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach. “As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula One on its digital journey and to actively contribute to the expansion and emotionalisation of the product range for fans.” Melbourne kicks off the new season on March 25th, Silverstone is July 8th and the season ends in Abu Dhabi on November 25th. As part of this renewed partnership, DHL fan festivals will be organised in F1’s ‘core and growth markets’, and this will include the involvement with the esports side of things.  You can read more about the F1 Esports Series here. The inaugural season saw Brendon Leigh crowned champion, and it generated some impressive viewing figures. F1 will be hoping for more of the same this time around.  Esports Insider says: DHL has played it smart by extending its partnership with F1 into the esports world. This second season should see more notable engagement levels, after the final event of last season saw a total of 1.8m views on Facebook.  View the full article